Appear at the Top of Google Searches
Google Ads is a pay-per-click platform, known as PPC, meaning you only pay when someone clicks on your ads. Clicks vary in cost depending on a wide range of factors, such as industry or location, but most range anywhere from $1-$4 per click.
The beauty of Google Ads is that it can usually fit any size company or budget. There are a multitude of targeting features that can help narrow down your audience to only highly relevant individuals, which in turn limits the amount of needed ad spend. This means that your overall monthly budget doesn’t have to be as large as you may think.
Contrary to belief, Google Ads is not a set-and-forget-it sort of deal. It is a constantly varied, ever-changing advertising platform. That’s where we come in. The team at Boost Creative is up to date on all the best practices of digital marketing, Google Ads, and has experience optimizing accounts to provide clients the best ROI possible. We are certified Google Partners, meaning we have a proven track record of success – verified by Google themselves!
Search Ads
When people use Google to search for a specific term or product, they are presented with two types of results: organic search listings and paid search listings (also known as Search Ads).
Organic search listings appear as links on search results pages and are not part of Google’s advertising programs. They typically appear in the middle of the results page, below the ads, and are matched based on information found within the site. Such as, text or links that directly relate to a person’s search term.
It is for this reason that many new websites or sites that do not receive much traffic find themselves not listed on the coveted first page of search results.
Those that are looking to get on the first page of search results, without the longstanding time and effort that goes into SEO strategies, should utilize Google Search Ads.
- Appear at the top of search results
- Based upon keywords and targeting options for locations & demographics
- Call Ads
- Location Based targeting
Display Ads
Display Ads are graphic images that are used to advertise a product or service through Google’s Display Network. Commonly known as Banner Ads, Display Ads function differently than text ads because they are not found in search results. They can be found on billions of websites and apps, and appear in many shapes and sizes to attract the user to take a specified action.
- Remarketing Ads
- Appear on websites & apps
- Can be customized targeting according to interests, search history, location and demographics
Shopping Ads
The product listing ads on Google Shopping are a great way for ecommerce businesses to showcase their products and engage potential customers. Shopping Ads have the ability to position your products in front of online shoppers faster than any other channel, putting them in front and center of potential customers.
- Google Merchant Center Set Up & Management
- Direct connection with your ecommerce website
- Comprehensive reporting and ROI statistics
